Context: 

Recently, the Ministry of AYUSH launched the Ayush Suraksha Portal to address issues of misleading advertisements and adverse drug reactions.

More on the News

• The launch of the AyushSuraksha Portal empowers both citizens and professionals to actively contribute to preserving the integrity of Ayush systems.
• This platform will serve as a vigilant watchtower against misleading advertisements and ensure that only safe and credible products reach the people.
• The portal was developed with technical support from the Central Council for Research in Siddha (CCRS) and aligned with the National Pharmacovigilance Program.

Supreme Court Directive

• The portal was developed in compliance with the Supreme Court’s order which mandated the creation of a centralized dashboard for tracking and publishing data on misleading ads and ADRs.
• The Ministry of Ayush has fulfilled the directive ahead of the June 2025 deadline.

Benefits and Impact

Citizens, healthcare professionals, and regulators can report issues directly through the portal.

Portal provides a centralised and accessible dashboard for:

• Tracking reported cases
• Swift regulatory actions
• Data-driven analysis

Portal ensures transparency, allowing users to see the status of actions taken on their reports.