Context: 

The Union Ministry of Environment, Forest and Climate Change has launched mass mobilization campaign titled ‘One Nation, One Mission: End Plastic Pollution’ ahead of World Environment Day 2025.

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• The campaign, part of the government’s broader Mission Lifestyle for Environment (LiFE) initiative, seeks to engage citizens in adopting eco-friendly habits and reducing plastic waste.
• The theme of Mission LiFE, ‘Say No to Single Use Plastic’, complements and strengthens the core message of World Environment Day 2025.
• The campaign underlines India’s strong commitment to environmental conservation and sustainable development.
• The campaign focuses on raising awareness about the dangers of plastic pollution and aims to encourage the use of environmentally friendly alternatives to plastic.
• A wide range of stakeholders including Central Ministries, State and UT Governments, local bodies, educational institutions, industries, civil society, and community groups will participate in the campaign. 
• Stakeholders are encouraged to align their activities with the campaign’s objectives and report their contributions via the government’s ‘Meri LiFE’ portal.

The Key thrust areas of the Campaign:

• Awareness and Advocacy regarding Plastic pollution
• Reduced Use and Generation of Plastic waste including Single Use Plastic
• Manage Plastic Waste including Single Use Plastic through Segregation, Collection, Disposal and Recycling of Plastic waste.
• Promoting development of sustainable alternatives to single use plastic.

World Environment Day 2025

• World Environment Day, celebrated annually on 5th June, serves as the principal platform of the United Nations for encouraging global awareness and action for environmental protection.

• The UN Environment Programme will host World Environment Day 2025 in the Republic of Korea. 

• This is the Republic of Korea's second time to host global observations for World Environment Day. It first hosted the Day in 1997.

• The theme for World Environment Day 2025 is "Ending Global Plastic Pollution" and aligns with UNEP's #BeatPlasticPollution campaign to:

• Mobilise global communities
• Advocate practical solutions
• Spotlight scientific research on plastic impacts
• Drive actions to Refuse, Reduce, Reuse, Recycle, and Rethink plastic usage